Best LinkedIn Marketing Strategy For 2022 To Grow Your Business

Indeed, even after stepping into 2022, many individuals actually view LinkedIn basically as a platform for posting jobs and sharing resumes. However, circumstances are much different now. Particularly for those organizations in the B2B space, LinkedIn is quickly transforming into a powerful tool for lead generation. Let’s have a look at some recent stats for B2B lead generation through LinkedIn marketing strategy:

• In 2021, over 80% of B2B leads generated via social networks came from LinkedIn. As of now, LinkedIn has more than 500 million users, with more than 260 million of them signing in at least once every month.
• Besides that, 61 million users on LinkedIn are managers or senior-level professionals, and 40 million are in various decision-making positions.
• As of now, more than 80% of business leads are obtained from LinkedIn, while just 20% come from other stages, like Instagram, Facebook and Twitter combined.

Hence, on the off chance that you're not using LinkedIn accurately, your business is possibly missing out on leads and opportunities for business development. Here are the best ideas for building an effective LinkedIn marketing strategy in 2022:

 

Create a business page on LinkedIn

Setting up a business page on LinkedIn gives your organization its own space on the platform, where you can post, react to, comment on and share different types of content. It permits you to advertise your brand as a different element from your very personal profile on LinkedIn. Creating a business page on the LinkedIn platform is easy and free. One vital thing to keep in mind is that your logo, company description and cover image should reflect what you do ideally.

 

Share business content

LinkedIn's redone content stage is assisting organizations to engage with one another and share data in a more expert context. LinkedIn articles can be an extraordinary method for staying connected with followers and increasing your chances of appearing on the news feed. LinkedIn has additionally started supporting local video content, and by sharing your own recordings, you are bound to attract more attention and views for your brand.

 

Use retargeted ads on LinkedIn

With the help of the new Matched Audiences Tool on LinkedIn, you can successfully retarget people who have visited your website in the past. Just like any sponsored content on Facebook, you can pay LinkedIn for reaching out to a bigger audience. The possibilities accessible by means of LinkedIn are usually an ideal fit for the sales funnels of most businesses, particularly in the B2B field. LinkedIn Ads likewise enable you to add email contacts, or even use existing accounts.

 

Check LinkedIn Marketing Blog regularly

The LinkedIn Marketing Blog distributes its own custom-arranged scope of articles to assist you with looking into compelling advertising tools and strategies available for the platform. Following the LinkedIn Marketing Blog will assist you with learning the platform’s stash of tools. It will also keep you informed on new updates and elements to equip your LinkedIn marketing strategy with.

 

Use LinkedIn Groups

A regularly disregarded LinkedIn highlight for advertisers is the different groups for every unique industry and specialties. Search for an active LinkedIn group and become a part of the discussion that’s ongoing. When you partake as an active person in any group, it can greatly help you to enhance brand credibility and trust.

 

If you are planning to foster greater brand visibility for your business, having an effective LinkedIn marketing strategy in place is vital. Need professional assistance to advertise your offerings on the platform? Parkyd Digital can help you leverage the benefits of LinkedIn’s marketing features ideally.

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